Customer Spotlight: How "Orodirecto" Revolutionized Their Sales with Kantos

When Orodirecto, a Spanish mail-in gold buying company, needed a CRM that could handle their unique business model, they found that traditional platforms couldn't keep up. Here's how Kantos helped them transform their operations.

The Challenge

Orodirecto's business doesn't fit neatly into standard CRM categories. They needed to track:

• Incoming mail-in kits sent to customers
• Gold items received and their appraisal status
• Payment processing and customer communication
• Multi-stage workflows from initial inquiry to final payment

Off-the-shelf CRMs forced them into workarounds — using "deals" to track kits, "contacts" fields that didn't match their data model, and manual processes where automation should have been possible.

Why Kantos

Kantos stood out for three reasons:

Custom Objects: Instead of forcing their data into pre-built categories, Orodirecto created custom objects that match their actual business: Kits, Appraisals, Payments, and Customers — each with fields specific to gold buying.

Flexible Automations: When a kit is received, Kantos automatically updates the customer, assigns the appraisal to the next available team member, and schedules follow-up communications. What used to be a manual 8-step process is now automatic.

Transparent Pricing: As a growing business, Orodirecto needed predictable costs. Kantos' straightforward pricing meant no surprises as their contact list grew.

The Results

Since adopting Kantos during early access, Orodirecto has seen meaningful improvements:

• **Customer response time** dropped significantly — automated status updates keep customers informed without manual effort
• **Processing efficiency** improved as staff spend less time on data entry and more time on high-value appraisal work
• **Customer satisfaction** increased thanks to consistent, timely communication at every stage

Working Together in Early Access

As one of Kantos' founding teams, Orodirecto doesn't just use the platform — they help shape it. Feature requests go directly to the development queue, and their feedback has influenced core improvements to the automation engine and custom object system.

"Having direct access to the development team means our CRM actually works the way we need it to. We're not waiting for a feature request to be reviewed by a committee — we're building this together." — Orodirecto Team

Key Takeaways

Orodirecto's story illustrates a broader truth: businesses with unique processes need a CRM that adapts to them, not the other way around. The combination of custom objects, flexible automation, and direct collaboration with the development team made Kantos the right choice.

If your business has workflows that don't fit standard CRM templates, Kantos might be the solution you've been looking for.