All Features
Email Marketing

Campaigns & Sequences

Send targeted email campaigns, build automated drip sequences, and segment your audience — all from within your CRM with full customer context.

The Problem

Email marketing tools like Mailchimp operate in a silo. Your campaign data doesn't connect to your CRM records, making personalization and follow-up harder.

The Solution

Kantos puts email marketing inside your CRM. Build campaigns with full access to customer data, automate follow-up sequences, and track engagement on the record itself.

Key Capabilities

Everything Campaigns & Sequences offers out of the box.

  • Email Campaigns

    Design and send one-time email campaigns to targeted audiences with open/click tracking.

  • Drip Sequences

    Build multi-step automated email sequences triggered by events, timing, or customer behavior. Time a step from a date on the record, such as three days before a deadline, and it moves when the date does. A step can also call your own web address with the record and write back the fields it answers with. A sequence can stop as soon as someone moves the client to another stage, and update a field on the client when it ends.

  • Sequence Performance

    See who each sequence reached, who replied, and what bounced — for the whole sequence and step by step. Replies count once per person, and bounce notices and out-of-office replies never pass for replies.

  • Audience Segments

    Create dynamic audience segments based on CRM fields, activity, status, or custom criteria — including who opened or clicked an email in the last 30 days, and who hasn't opened anything in 90. Group conditions in brackets, like "speaks French and (budget over €500k or wants a villa)".

  • Engagement Tracking

    Track opens, clicks, and replies at the record level. See email engagement alongside the full customer history.

  • Weekly Mailers

    Schedule a campaign for later or every week. Each send goes to whoever is in the segment that day, in each reader's own language.

  • WhatsApp and SMS Steps

    Sequences send WhatsApp and SMS too, and stop as soon as the person replies on any channel. A WhatsApp step can send an email instead when WhatsApp can’t reach someone, or when they prefer email, so each person gets one message, never two. Numbers typed without a country code still work, each message shows when it was delivered and read (or why it failed), a reply lands on the record the message came from, and anyone who writes STOP gets no more automated WhatsApp until they write START.

  • Gentle Warm-up

    Cap how many campaign emails go out each day, so a big send to an old list is spread over several mornings.

  • Consent Check

    Pick a tick-box, such as newsletter consent, and the campaign only goes to people who ticked it, whoever else is in the audience.

  • Suppression List

    Bring over the unsubscribe list or blocklist from your old email tool, or add addresses by hand. People who unsubscribed get no campaigns, sequences or automated emails, though you can still email them yourself; bounced addresses and spam complaints get no email at all.

Use Cases

How teams use Campaigns & Sequences

Onboarding Sequences

Automatically send a welcome series to new customers with helpful resources and next steps.

Re-engagement Campaigns

Target inactive leads with personalized campaigns based on their CRM data and past interactions.

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Related Features

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