Communications Overview

Kantos Communications provides a visual email builder, template management, and email logs to help you engage with contacts effectively. Design beautiful emails, personalize with variables, and track delivery.

Email Builder

The visual email builder lets you create professional emails by dragging and dropping components:

Available Components

Creating an Email Template

Variables & Personalization

Make emails personal by inserting record data dynamically:

Hi {{record.first_name}},

Thank you for reaching out about {{record.inquiry_subject}}.

Based on your interest in {{record.product_interest}}, I'd love to schedule
a quick call to discuss how {{record.company}} could benefit.

Best regards,
{{sender.name}}
{{sender.title}}

Available Variables

Starter Templates

Get started quickly with pre-designed templates:

• Welcome Email - Greet new contacts and introduce your business
• Follow-Up - Check in after initial contact
• Newsletter - Share news and updates
• Promotional - Announce offers and promotions
• Event Invitation - Invite contacts to events
• Thank You - Express gratitude after purchase or meeting
• Re-engagement - Win back inactive contacts

Email Styling

Customize your email's appearance to match your brand:

Global Styles

• Background color - Email body and content background
• Font family - Choose from web-safe fonts
• Primary color - Applied to buttons and links
• Content width - 480px to 680px

Component Styles

Each component has its own styling options:

{
  "button": {
    "backgroundColor": "#4F46E5",
    "textColor": "#FFFFFF",
    "borderRadius": "8px",
    "padding": "12px 24px",
    "fontSize": "16px",
    "fontWeight": "600"
  }
}

Responsive Design

All emails are automatically responsive:

• Desktop - Full width up to your content width setting
• Tablet - Columns stack if needed
• Mobile - Single column, touch-friendly buttons

Use the preview toggle to see how your email looks on different devices.

Sending Emails

Via Automation

The most common way to send emails is through automations:

{
  "type": "send_email",
  "config": {
    "template_id": "tmpl_welcome",
    "to": "{{record.email}}",
    "subject": "Welcome to {{org.name}}!",
    "from_name": "{{sender.name}}",
    "reply_to": "{{sender.email}}"
  }
}

Manual Send

Send emails directly from a record:

Email Logs

Track every email sent from your Kantos account:

Localization

Create templates in multiple languages:

{
  "template": {
    "default_locale": "en",
    "translations": {
      "en": { "subject": "Welcome to Kantos!", "body": "..." },
      "es": { "subject": "¡Bienvenido a Kantos!", "body": "..." },
      "fr": { "subject": "Bienvenue chez Kantos!", "body": "..." }
    }
  }
}

Attachments

Include files with your emails:

• Static attachments - Upload files to include with every send
• Dynamic attachments - Attach files from the record's media fields
• Maximum size - 10MB total per email

{
  "type": "send_email",
  "config": {
    "template_id": "tmpl_proposal",
    "attachments": [
      {"type": "static", "file_id": "file_price_list"},
      {"type": "dynamic", "field": "record.proposal_pdf"}
    ]
  }
}

Best Practices

Design

• Keep subject lines under 50 characters
• Use a clear, single call-to-action
• Include your logo for brand recognition
• Test on multiple email clients
• Always include an unsubscribe link

Content

• Personalize with recipient's name and relevant data
• Keep paragraphs short (2-3 sentences)
• Use bullet points for scannable content
• Write in a conversational tone
• Proofread before sending

Deliverability

• Authenticate your sending domain (SPF, DKIM, DMARC)
• Maintain a clean email list
• Don't use spammy words in subject lines
• Keep image-to-text ratio balanced
• Monitor bounce rates and remove invalid emails

Domain Authentication

Improve deliverability by authenticating your sending domain:

Next Steps

• Create automations to send emails automatically
• Set up your data model with email fields for recipients
• Capture leads to build your email list